But what went wrong, and how can future mobile game developers learn from Zynga’s mistakes? Facebook changesįacebook was never created to be a gaming platform and like many other online game developers, Zynga’s top games were integrated as Facebook apps in order to tap into the huge user base of the social media platform. With an initial surge putting its stock value over $11.50, it quickly dropped below $10 and now currently sits at $3.56 – with over 60 discontinued games. This led Zynga to a fast-track IPO in late 2011, initially being offered at $10 a share for an estimated valuation of $7 billion. This didn’t stop Zynga from pushing on, continuing to produce a wide number of various games, all integrated into the Facebook platform.
In response to this immediate success, Zynga continued to produce ‘Ville’ games including CityVille, Petville, and Fishville – each with a healthy number of monthly users.īut behind the facade of its commercial success was the worrying fact that 2010 was the only year the company turned a profit – although a healthy profit of $90.5 million – and since 2008 the accumulated net losses were closer to $600 million. Within four days of its launch, Farmville had attracted over one million daily active users, and nearly $30 million in six months.įor a time, Facebook users flocked to the farming simulation game which promised SimCity-style gameplay involving the simplicities of farm life and Farmville achieved revenues of $235 million the year it was released. "Zynga is committed to building a truly local offering in China and the announcement today is a continuation of the company's overall international initiative of creating high-quality games that can be enjoyed across all cultures and languages," the company said in a release.Nearly ten years ago, online gaming developer Zynga launched Farmville, an Adobe Flash gaming app on Facebook. The game features decorations, architecture, storytelling, quests, events, and action mechanics tailored to Chinese culture, according to Zynga. The development of "Zynga City" is led by the San Francisco-based social game creator's studio established in Beijing in May of last year with the purchases of XPD Media. "We are expecting that more and more international social game developers will bring their popular games to Tencent Open Platform for Chinese Internet users and this will support the rapid growth of the social game market in China," he continued. "We hope that Zynga City will be a success on Tencent Open Platform," said platform general manager Lin Songtao. The test version of the game launched on the month-old Tencent Open Platform lets people in China play in their own language.
"Cityville" had slightly more than 80 million monthly active users as of Monday, according to the AppData website.
Zynga boasted that "Cityville" is the most widely played game at social network Facebook, citing figures from industry tracker AppData. In the game, players build dream cities complete with businesses, homes, park and landmarks and then invite friends to take up virtual residence in the form of animated characters that run shops, enforce laws, and more.
FREE CITYVILLE GAME ONLINE FREE
The free online game is a version of a "Cityville" game playable in French, German, Italian, Spanish, and English when it was released in December. (San Francisco, USA) - US social games star Zynga made its debut in Mainland China with a localized "Zynga City" title launched in an alliance with leading Chinese Internet service Tencent.
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